Besides, Starbuck need to use the strength that made her the image of the glass designer, highlighting the value of "realism" for customers who prefer to enjoy coffee. In addition, Starbucks will have to maintain a rich menu of Italian coffee as coffee American style latte, mocha until teas as tea bottles will hit the psychology of consumers prefer coffee at tp. Ho Chi Minh. So Starbucks needs to maximize the strengths and effectiveness of their products through advertising and closer to the consumer.
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