During the research process, collect qualitative data through interviews to learn about the new target market for the Coca-Cola Original product of the Coca-Cola Company. The interview also helped us determine the potential audience's preferences and behavior regarding beverage consumption. This also helped us evaluate the effectiveness of different marketing strategies and how they influence loyalty and love for the Coca-Cola Original brand. In short, this interview played an important role in gathering information and understanding the target market. We hope that this result will help The Coca-Cola Company improve its marketing strategy towards new potential customers and meet their needs more
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