Parker ballpoint pen, a world famous pen company, when entering the Mexican market has cheered noisily slogan "The pen feels smooth and not puncture your pocket." However, a disastrous confusion has occurred with two homophones in English Mexico, its people have translated this motto into "It will not do you puncture but was pregnant." 2
carrier market penetration Pepsi Taiwan was honored with the English slogan "Toward the era of Pepsi." But figurative meaning of this statement have been people here read clumsily as "Pepsi brings your ancestors back from the dead.
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