Before Selecting a market Firms need to categorize có market demographically, geographically, behaviourally or psychographically based on chúng product.
Demographically, W & R AIMS at families and couples the between the age of 24 to 40. The average family size is 3 and the average monthly regular household income is HKD $ 25,000. (Census and Statistics Department of Hong Kong, 2015) Moreover, the age structure the between 25-54 years in Hong Kong is 46.16% (CIA, 2015) than it is Easier to create customer base.
Secondly, geographic factor am also links Tow & R's demograpic segmentation . The area customers table inhabit determines Financial là như rents and transportation issues. W & R's geographic segmentation would be the Eastern District, specifically North Point, an urban area of the Eastern District.
W & R's target market in Hong Kong Will Be upper-middle class families the between the age of 25-40 with kid (s), in North Point, Eastern District. Initially, Wrap & Roll focuses on upper-middle class young mà include clerisy, employees and tourists. Hong Kong's market where chúng sẽ được altered focus on families. Moreover, though it is an urban thậm area, rent is affordable and not as pricey Relatively as other cosmopolitan city which areas like Hong Kong, Kow Loon City, Harbour City, etc.
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