4.4. Marketing activitiesVinamilk need to enhance Marketing activities because it is not yet commensurate with operational capacity of Vinamilk. This is the source of many decisive on Vinamilk's revenue if the companies developing this activity.The company needs to expand advertising, marketing in the northern area, small town and countryside.Continuously measure changes in sales, purchasing power, the level of pay, satisfaction of customers after each adjustment of the price to be appropriate pricing strategy.
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