Adaptive function: this function makes the product to adapt to the needs of the client, of the market. Computer adaptation of the product not only on the characteristics of use but also adapt in styling, packaging, design, color and. .. To implement this functionality, the Marketing Department must analyze the environmental and market research in order to forecast and to adapt to the environmental factors that affect the success or failure of the enterprise, gather information in order to decide the issue of Marketing accountability. From that point out to manufacturing, technical needs:
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