The business enterprises in the sector will be in direct competition with each other to create back pressure on the industry to create a competitive intensity. In a sector the following factors will increase the competitive pressure on rivals including
industry Status: Currently in lamdong, only 3 major companies are competing directly with DG tea, each company has a Other strengths ngau make up a competitive advantage.
The structure of the industry: tea industry can be seen as distributed by existing firms that can not afford to govern the remaining business.
The barrier draw back: as barriers to enter the sector, the barriers to withdraw from the tea industry is not alone is large if small. Thus can identify competitive pressure from the industry itself is quite large.
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