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3.1. Sample and data collection techniqueThe population in this study is the woven industry throughout Troso Jepara consisting of 283 companies. The number of samples taken at 5% of the level of accuracy is 150 companies. The sampling uses non-probability (random) with a random sampling method based on the consideration that SMEs have been in operation for at least two years. Primary data is collected by using a questionnaire and interviews. The questionnaire is administered to the principal/owner of the woven industry in Troso Jepara. It covers business profile, the current corporate culture, employee empowerment, entrepreneur, marketing capabilities, relational capital, knowledge sharing capabilities and management of relationship to customers.