overall company based on low pricing policy despite the company's Burger cake were favored clients. The company's goal is to achieve revenue, profit targets are reduced to a minimum. This policy is intended to help the company maintain and expand market share as well as preventing new competitors joined the industryToday the company apply the uniform rate in respect of the products for all the stores. The combo in each store has different prices, due to the combination of different dishes. The diet combo at the store had the highest prices from Rex, 42-46, 000 due to the combination of high-priced dishes. The diet combo at the shop co.op mart Nguyen Dinh Chieu have lower rates from 29 to 36 000. The diet combo in the 3 remaining shops have prices from 22-29 USD
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