Marlboro: Marlboro Manmarlboro-weekend-man.jpgImage Credit: CopyPressThe Marlboro Man ads, which began running as early as 1955, represented the power of a brand when it creates a lifestyle around its product. Want to be free? Want to be a man? Want to be on the open range? That was the very definition of a Marlboro Man. The ads were effective because they captured an ideal lifestyle to which many men aspired at the time.The lesson here? Remember that whatever you're selling needs to fit somehow into your audience's lifestyle -- or their idealized lifestyle.6) California Milk Processor Board: Go
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