LIST OF TABLES 7LIST OF ABBREVIATIO

LIST OF TABLES 7
LIST OF ABBREVIATIONS 7
CHAPTER 1: INTRODUCTION 8
1.1 Identification of research problem 8
1.2 Specifying the purpose of research 8
1.3 Research methods 8
1.4 Thesis structure 9
CHAPTER 2: LITERARTURE REVIEW OF ONLINE MARKETING 10
2.1 Definition of marketing 10
2.2 Definition of online marketing 11
2.3The nature of online marketing 11
2.4 The importance of online marketing 12
2.5 Advantages and disavantages of online marketing 12
2.5.1 Advantages 12
2.5.2 Disadvantages 13
2.6 The content of online marketing 14
2.6.1 Online Market Research 14
2.6.2 Strategy 15
2.6.3 Branding 17
2.6.4 Website 18
2.6.5 Online Marketing Channels 18
CHAPTER 3: CURRENT SITUATION OF ONLINE MARKETING ACTIVITIES IN CAGANU SYSTEM – VIET NAM LEATHER CORPORATION 23
3.1 Introduction about Caganu system and Viet Nam Leather Corp 23
3.1.1 The process of formation and development of Vietnam Leather Corporattion and Caganu System 23
3.1.2 Scope of activities, functions and duties of the company 24
3.1.3 Management and organization structure 25
3.1.4 Business operation results of the company in 2012-2014 28
3.1.5 Achivement and limitation of the business operation 36
3.2 Current situation of online marketing activities at CAGANU system 37
3.2.1 Online market research situation 37
3.2.2 Online maketing strategies 38
3.2.3 Online marketing channels 44
3.2.4 Assessing the status of online marketing channels of CAGANU System 50
CHAPTER 4: SUGGESTIONS AND SOLUTIONS FOR ONLINE MARKETING ACTIVITIES OF CAGANU SYSTEM – VIETNAM LEATHER CORPORATION 55
4.1 Oriented development of the company 55
4.1.1 Long term objectives 55
4.1.2 Objectives in 2015-2016 55
4.2 Solutions for online marketing activities of CAGANU system 55
4.2.1 Improving organizational structure 55
4.2.2 Solutions for human resource 56
4.2.3 Improving facilities for online marketing activities 56
4.2.4 Developing online marketing activities through channels 56
FINAL CONCLUSION 60
LIST OF REFERENCES 61

Kết quả (Anh) 1:

LIST OF TABLES 7LIST OF ABBREVIATIONS 7CHAPTER 1: INTRODUCTION 81.1 Identification of the research problem 81.2 Specifying the purpose of research 81.3 Research methods 81.4 Thesis structure 9CHAPTER 2: the LITERARTURE REVIEW OF ONLINE MARKETING 102.1 Definition of marketing 102.2 Definition of online marketing 112.3 The nature of online marketing 112.4 The importance of online marketing 122.5 Advantages and disavantages of online marketing 122.5.1 Advantages 122.5.2 Disadvantages 132.6 The content of online marketing 142.6.1 Online Market Research 142.6.2 Strategy 152.6.3 Branding 172.6.4 18 Website2.6.5 Online Marketing Channels 18CHAPTER 3: CURRENT SITUATION OF ONLINE MARKETING ACTIVITIES IN CAGANU SYSTEM-VIET NAM LEATHER CORPORATION 233.1 Introduction about Caganu system and Vietnam Leather Corp. 233.1.1 The process of formation and development of Vietnam Leather Corporattion and Caganu System 233.1.2 Scope of activities, functions and duties of the company 243.1.3 Management and organization structure 253.1.4 Business operation results of the company in 2012-2014 283.1.5 Achivement and limitation of the business operation 363.2 Current situation of online marketing activities at CAGANU system 373.2.1 Online market research situation 373.2.2 Online marketing strategies 383.2.3 Online marketing channels 443.2.4 Assessing the status of online marketing channels of CAGANU System 50CHAPTER 4: SUGGESTIONS AND SOLUTIONS FOR ONLINE MARKETING ACTIVITIES OF CAGANU SYSTEM – VIETNAM LEATHER CORPORATION 554.1 Oriented development of the company 554.1.1 Long term objectives 554.1.2 Objectives in 2015-2016 354.2 Solutions for online marketing activities of CAGANU system 554.2.1 Improving organizational structure 554.2.2 Solutions for human resource 564.2.3 Improving facilities for online marketing activities 564.2.4 Developing online marketing activities through channels 56FINAL CONCLUSION 60LIST OF REFERENCES 63

Kết quả (Anh) 2:

LIST OF TABLES 7
LIST OF ABBREVIATIONS 7
CHAPTER 1: INTRODUCTION 8
1.1 Identification of research problem 8
1.2 Specifying the purpose of research 8
1.3 Research methods 8
1.4 Thesis structure 9
CHAPTER 2: REVIEW OF ONLINE MARKETING LITERARTURE 10
Definition of marketing 2.1 10
2.2 Definition of online marketing 11
2.3The nature of online marketing 11
2.4 The Importance of Online Marketing 12
2.5 Advantages of online marketing and disavantages 12
2.5.1 Advantages 12
Disadvantages 13 2.5.2
2.6 The content of online marketing 14
14 2.6.1 Online Market Research
2.6.2 Strategy 15
17 2.6.3 Branding
2.6.4 Website 18
2.6.5 Online Marketing Channels 18
CHAPTER 3: CURRENT SITUATION OF ONLINE MARKETING ACTIVITIES IN CAGANU SYSTEM - VIET NAM LEATHER CORPORATION 23
3.1 Introduction and Viet Nam about Caganu system Leather Corp. 23
3.1.1 The process of formation and development of Vietnam Leather Corporattion and Caganu System 23
3.1.2 Scope of Activities, functions and DUTIES of the company 24
3.1.3 Management and organization structure 25
3.1.4 Business operation results of the company in 2012-2014 28
3.1.5 Achievements and limitation of the business operation 36
3.2 Current situation of online marketing at CAGANU system hoạt 37
3.2.1 Online market research situation 37
3.2.2 Strategies Online marketing 38
44 3.2.3 Online marketing channels
3.2. 4 Assessing the status of online marketing channels of CAGANU System 50
CHAPTER 4: SUGGESTIONS FOR ONLINE MARKETING SOLUTIONS AND ACTIVITIES OF CAGANU SYSTEM - LEATHER VIETNAM CORPORATION 55
4.1 Oriented development of the company 55
4.1.1 Long term Objectives 55
4.1.2 Objectives in 2015 -2016 55
4.2 Solutions for Online Marketing Activities of CAGANU system 55
55 4.2.1 Improving organizational structure
for human resource Solutions 56 4.2.2
Improving facilities for online marketing 4.2.3 Activities 56
4.2.4 Developing online marketing channels hoạt through 56
FINAL Conclusion 60
LIST OF REFERENCES 61