- Communicate to raise social awareness from the central to local levels, from the leadership to the staff in the tourism industry and related, from business enterprises in the tourism sector and related community foul. The process of raising awareness of travel needs to achieve fundamental changes in perception of the role and position of tourism in the economic development of society, the responsibility of implementing environmental protection tourism in ensuring quality tourism services and services related to tourism activities and the implementation of tourism brand building national, regional, local, business, tourism product;
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