Determining how often made very difficult, it depends on the goals, costs and psychological characteristics of the target customers. Made with high or low frequencies, the effectiveness of the promotion mix gain and the frequency of how much is enough, this requires the cooperation of the psychological research.
The decision on the scope, frequency of promotional activities targeted promotion based on determining the content, form and nature of such activities, in other marketing factors involved, in particular situation, at the time of operations. These are the most common problems need to define carefully before deciding to choose the tools and means of implementation.
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