The consumer market in vietnam that coca cola is targeted at the young traversed. Besides, they are also very interested in health issues. Not only delicious but also is good for the health. So the company need to have products or strategy on food safety. As the company has taken the line of coka 0 sugar, coke light, etc for everyone to want to lose weight but still like to drink coke. The social network has the ability to convey strong. And social networks in Vietnam such as facebook, instagram, always is the effective place to do a marketing campaign. So promote on the mass media always bring high efficiency.
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