Import product directly, is the kind of influential products direct to consumer health require some standards during transport and storage in the distribution channels, especially the traditional channels. If not thoroughly knowledgeable reduce product quality, these grievances, complaints from customers on the quality and safety of the product if not ingenious processor have when becoming at risk for a media crisis, affecting brands and business activities of the company. implement quality management process the import of products from when exporting the repository in the factory of seller until distributed directly via the distribution channels and to consumers, ensure safety, uniform quality at the same time establishing the Department handled the media crisis
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