Research on the behavior of consumers is very important, has a lot of articles, research papers of many people and many organizations research on consumer behavior. They learn how consumers respond to or use of the product. From the testing of products or new services to improve the product or designing new marketing campaigns of the company, are based on the study of consumer behavior to the company can create the products, services or marketing strategy. The research subjects have a lot but sometimes simply divided into two groups: Men and Women. Different habits, personality, leading to consumer behavior and thoughts of Men and Women are different. From the differences in consumer behavior of Men and Women, companies can find out the suitable way to reach customers. In Vietnam, there are quite a few research articles about consumer behavior of Men and Women. The differences of Men and Women in consumer behavior? Women buy what? Men buy what? …… This research paper will talk about the differences between consumer behavior of men and women in Vietnam
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