which can be found targetting market and potential customers of new products and then be able to determine the location of the product for each customer.
The marketer can segment according to geographical criteria , countries, regions, countries, cities, neighborhoods. Geographic cluster approach combining demographic data with geographic data to create an accurate profile or specific. the location, the people in the city often have high demand and their coffee is often required for quality as well as their origin, those living in urban are less in need of coffee, and they often do not concerned about the quality as well as their origin.
about climate, Vietnam is a tropical monsoon weather should be divided into two seasons: hot and wet.
in hot weather, people often use ice -coffee for refreshment or gather with friends.
in the rainy season, it is often used for warming hot coffee
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