2. Heineken in Vietnam As of 1992, the world-famous Heineken beer imported directly from the Netherlands into the Vietnam market. Innovation policy has opened up investment opportunities and help to the world's leading brands to consumers more broadly. In the trend that, in 1994, the first beer company Heineken Vietnam Brewery Limited (VBL) produced right here in Vietnam, in the form of a joint venture with the Vietnam beer company. (VBL is a joint venture between Saigon trading company (SATRA), the company Asia Pacific Breweries Ltd based in Singapore (APB) and Heineken n. v. in Holland). To date, Heineken has built a very successful senior beer image in the minds of people and had a firm foothold on the Vietnam beer market.
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