Advantage of the customer system
creates Each bank will own peculiar business there. Therefore, when combined, will have its own advantages to complement each other exploitation. Such as systematic banking customers are small and medium enterprises, when combined with specialized banks lending to individuals and small businesses, the loan product for employees and medium enterprises specialized small banks will be personal loans used to exploit fully its inherent advantages. Or when smaller banks merged into larger banks, they have conditions for business products that previously they did not have the ability to make up the room as such foreign currency trading. To develop a foreign currency transaction must be greater investment in technology, human resources and risk management capabilities. This is beyond the ability of small bank after the merger of small banks have more conditions to enter into areas where previously they could not themselves be realized.
Bank after the merger will system inherited clients before the merger of two banks, from which customers will be provided with the services and products that previously did not have the other banks, increase customer engagement with the banks at the same time increased income for the bank.
Moreover, when one of two or more banks have branches or transaction offices in the locality where the other party has no business establishments, banks can exploit the other guests the bank's customers to offer their products instead of setting up branches or transaction offices just costly just lost a lot of time to build a network of customers. Thus the overall effectiveness of the bank after the merger will be much higher than the efficiency of a single two banks combined.
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