Question 1: Analyze the buyer decision process of a traditional Porsche customer. Answer: Buying a product goes to five different stages, which are: 1. Need recognition. Porsche car buyers are characterized by their ambition and love for challenges, coupled with a financial advantage not enjoyed by most. They seek exclusivity in all their endeavours, including the cars they drive, making Porsche the perfect buy. 2. Information search In information search the consumer searches about the product which would satisfy the need which has been recognized by the consumer in the stage previous to this one. In this case the product that would satisfy the need of the consumer would be a sports car.
đang được dịch, vui lòng đợi..
