Social cultural environment Includes the standards and values that the standards and values are accepted and respected by a society or a specific culture. The impact of cultural factors tend to be long-term and more delicate than the other elements and the scope of the impact of cultural factors are often very extensive. These aspects form the socio-cultural environment has a strong influence to business activities such as: the ethics, aesthetics, about lifestyle, about the profession; the customs, usages, traditions; the interest and priorities of society; the level of awareness, public education of society ... the this aspect shows how people live, work, enjoy as well as manufacturers and service providers. Issues raised with respect to the business administrator is not only noticed the presence of the current socio-cultural background but also predict the trends change, thereby forming active adaptation strategies
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