i. Paid form: Advertising is a paid form of communication always Hence commercial printing and nature. Thì, advertising can be distinguished from publicity Clarify mà not paid for by the sponsor. ii. Non-personal presentation: Advertising is a non-personal presentation. Whatever the form of presentation, advertising is always directed to a mass to any of the individual thay Audience. At time e :, give the impression unfortunately advertising message of a personal appeal. Tuy nhiên, all the non-personal Sensations are printed nature. iii. Sell or Promote ideas, Goods and services: Aimed at promoting the Advertising and selling is not only tangible and physical GOODS, but am also ideas and services. Most services like banking and insurance often Do are sold through advertising. For example, Posts and Telegraph Department to Promote dùng advertises PIN CODE for fast delivery of letters. The wide scope of advertising is not only to sell and kế Goods services and ideas but am also. iv. Identified sponsor: Advertising always has an Identified sponsor. In other words, advertising or diện discloses the source of the opinions and ideas it presents. On the other hand, the sponsor for publicity or propaganda can Remain anonymous. v. Inform and persuade: Advertising Thường informs the consumer about products and services potencial, ask for their benefits and utilities. It also persuades the Consumers to purchase products and services such '. In short, advertising is the art of influencing human action and awakening of a desire to possess products and services. It is a mass activity Persuasion duly sponsored by the manufacturer, retailer, or dealer For Whom the advertising is done
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