THE CONCLUSIONBuild business strategy is a very important job for businesses in today's market economy, much of the failure of the business comes from building wrong strategies. There are many approaches to building business strategy, but to build a proper business strategy and effectively then really not simple.This research gave was the approach to set up a process of building business strategy consistent with the current situation in Vietnam, not those applicable only for TÍNmà METAL co., Ltd also mean apply business strategy for many other businesses. The basics of the process of building business strategy include: defining the goal of the business; Reviews of the environmental factors that impact the business, finding opportunities and threats for business activity associated with the assessment of the strengths and weaknesses of your business, from which set the strategic choice matrix and form a complete business strategy.For KIM TIN trading co., Ltd, the subject very valuable help corporate leadership in planning business strategies for companies, which especially reinforce and enhance brand image through improving product quality and efficient sales and service after the sale high efficiency for the company.However, building strategy is very wide field, the subject certainly still many shortcomings. This is the section of recommendations for the next study.The author also has recommendations for those who set the strategy for KIM TIN trading co., Ltd: should divide the product into the welding rod 2 is line pressure and distribution transformer to materialize over the business strategy for the company.
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