Eating preferences and market share of late-night eating among young people: They often choose Korean dishes that are hot and indigestible, so choosing a carbonated drink is a necessary condition, in addition, the market share of late-night eating in Ho Chi Minh City's youth population is increasing, their tiktokers often have online content such as: #ancungtiktok #mukbang, thereby stimulating the eating behavior of young people and creating Pepsi opportunities for this market share.
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