Chiến lược của “ Đức Thịnh Express

Chiến lược của “ Đức Thịnh Express “ tập trung hoàn toàn vào phân khúc xe phổ thông, khuyến khích khách hàng sử dụng dịch vụ rửa xe bằng việc tạo thêm giá trị cộng thêm cho khách hàng.
. Owner - New car owner: thường là những người bận rộn, ít thời gian. Họ yêu cầu chất lượng dịch vụ cao và nhanh chóng
. Business Owner: Thường họ yêu cầu chiếc xe duy trì sự sạch sẽ, họ sẽ sử dụng dịch vụ giữa tuần.
. Young Profestional: Họ cần dịch vụ rửa xe đáp ứng sạch và kỹ
. Uber, Grab parner và xe hợp đồng chở học sinh: họ chỉ cần sạch và giá dịch vụ rẻ.
Như vậy, để đáp ứng nhu cầu, Đức Thịnh Express đầu tư hệ thống rửa xe bán tự động gồm 3 gói:
1.   Rửa nhanh: (Uber, Grab parner)

o   Ưu điểm: Rửa bán tự động , nhanh chóng tuy nhiên thao tác có thể tiết gọn.
o    Thời gian: khoảng 15’ - 20'
o    Đáp ứng nhu cầu: Sạch Giá rẻ Nhanh
o    Khoảng giá: 100.000 - 120.000

2.   Rửa bình thường (Owner, New car owner)
o    Ưu điểm: Kết hợp rửa bán tự động và nhân viên rửa.
o    Thời gian: khoảng 35’ - 45' tuỳ theo tình trạng xe.
o    Đáp ứng nhu cầu: sạch, Đủ quy trình rửa, kỹ, khô.
o    Khoảng giá 150- 180

3.   Rửa cao cấp (Business owner, Young profesional)
o    Ưu điểm: Nhân viên rửa theo quy trình
o    Thời gian: 45’ đến 90'
o    Đáp ứng nhu cầu: Sạch, Đủ quy trình rửa, Kỹ
o    Khoảng giá 550.000
Ngoài ra, Đức Thịnh Express sẽ đầu tư phòng chờ, quầy coffee,mini   bar với đầy đủ các dịch vụ giải trí ngắn phù hợp với khách hàng có nhu cầu tiết kiệm thời gian vừa giải quyết công việc vừa chờ rửa sạch xe

Kết quả (Anh) 1:

The strategy of "Zakir Express" to focus entirely on the economy car segment, encouraging customers to use the car wash service by creating more value added for customers.. Owner-New car owner: usually busy people, less time. They require high quality service and quick. Business Owner: Usually they require the vehicle to maintain cleanliness, they would use the service between downloads.. Young Profestional: They need the car wash service and clean response. Uber, Grab a great contract vehicles and carrying the students: they just clean and the price is cheap.So, to meet the demand, Zakir Express car wash systems semi-automatic consists of three packages:1. fast Wash: (Uber, Grab a great)o pros: semi-automatic Wash, quickly but can handle more compact.o time: about 15 '-20 'o meet the needs: clean cheap Fasto price: 100,000-120,0002. Wash normally (Owner, New car owner)o pros: combined semi-automatic washing and cleansing staff.o time: about 35 '-45 ' depending on the condition of the car.o meet the needs: clean enough, wash, dry, process.o About price 150-1803. Wash (Business owner, Young profesional)o pros: employees wash procedureo time: 45 ' to 90 'o meet the needs: clean, washing processes, technical Enougho About 550,000 priceIn addition, Zakir Express will invest the waiting room, wet bar, coffee, mini bar with full of short leisure services fit client needs save time resolving the work just waiting to wash the car

Kết quả (Anh) 2:

The strategy of "Duc Thinh Express" focuses entirely on popular car segment, encouraging customers to use the service car wash by creating more added value to customers.
. Owner - New car owner: usually busy people, at the time. They demand high quality and fast service
. Business Owner: Often they require the vehicle to maintain the cleanliness, they would use the service midweek.
. Young Profestional: They need service car wash and thoroughly clean response
. Uber, Grab contract parner and vehicles transporting students: they just need to clean and low-cost services.
Thus, to meet the demand, Duc Thinh Investment Express car wash system semiautomatic 3 packages:
1. Quick Wash: (Uber, Grab parner)

o Pros: Wash semiautomatic, quickly but sports can work more compact.
o Time: 15 '- 20'
o Meets Needs: Fast Cheap Clean
o Cost: 100000-120000

2. Wash normal (Owner, New car owner)
o Pros: Combination semi-automatic washing and employees wash.
o Time: 35 '- 45' depending on vehicle status.
o Meeting the needs: clean, wash Enough process, thoroughly dry.
o Cost 150- 180

3. Wash Premium (Business owner, Young profesional)
o Pros: Staff wash process
o Duration: 45 'to 90'
o Meeting the needs: Clean, wash Enough process, Skills
o cost 550,000
Also, Duc Thinh Express will invest lounge, coffee bar, mini bar, full service leisure short suit customer needs while saving both jobs just waiting for settlement car wash

Kết quả (Anh) 3:

The strategy of "German opinion card" concentrated in the car fully segmented high school, to encourage customers to use the car service to create value, by adding more customers.. New car owners, owners - usually those busy, time. They require high quality and fast service.. Business people: they are usually required to keep a clean car, they will use the service between the week.. They need young profestional, car wash cleaning services and response technology. Parner excellent step, grab the car transport contract students: they only need cleaning services, the price is cheap.In order to meet this demand, the German American Express investment semi automatic car wash system includes three packs:1. Wash: (excellent step fast, grab parner)Advantages: a good fast semi-automatic operation, although it can save cleaning.O time: about 20 - 15 minutesO quick and cheap net needsPrice: about 100000 - 120 O2. General wash (owner, new owner)O advantages: combined with semi automatic cleaning staff to clean up.O time: 45 - 35 minutes with the car status options.O answer: clean, adequate demand for the process, carefully clean, dry.O about 150 - 1803. Wash (business high, young profesional)O advantages: employee cleanup proceduresO time: 45 minutes to 90 minutesO answer: need to clean, clean, technology550 about value.In addition, the German investment year, express will be the room mini bar and other bar, coffee, all short entertainment services to meet customer needs, save time work has been resolved by the clean car, etc.