This is one of the ways business can create sympathy for journalists. This also creates certain benefits for PR. Emotions are often affected very much to work. Therefore, when the relationship becomes more intimate, then journalists can not just passive PR for business, but they can also take the initiative to business information in their industry. For example, the company may have some comments from the public that are harmful to them, or in the reporter, reporters are not satisfied with that business about something, the reporter close to The company will actively bring that information to the business. This information can affect a lot of business PR strategy
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