Toyota has focused on automotive productivity response to many different market segment. The target market that Toyota is towards all customers wishing to use cars. The Toyota Innova is the budget lines on the car market, largely to meet the needs of users, the average income of people wishing to use the car. It creates advantages for Toyota about market share, because this segment accounted for much of the market. The average price strategies applied on the car market, Toyota has dominated the car market a success. Besides the luxury car line Lexus Toyota was also a focus at lower prices than the BMW, Mercedes, Audi ... aimed at car market segment, who likes expressing his luxury class. The success of Toyota now is by the right choice of target market segment. Choosing the right segmentation helps Toytota built the image and the reputation of its products when offered.
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