The second difficulty that businesses face is not getting the support from the Government. The Government of the country, they are protecting the companies in their countries. So, most of the foreign companies to penetrate into the market of them all get the attention are indifferent about the Government. Colgate when investing in the China market is a good example, as they have the article said "Colgate cause cancer", the Chinese Government never voiced anything about this though is that it's not real. So, Colgate has been isolated Government.
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