- Age: the customer's key goal KFC is young (17 years old - 29 years). because they capture the trends, tend dynamic cultural capability to quickly and easily fit them.
- Children - Family: KFC emphasis on children, the psychological impact on visitors right when they are small. KFC always have promotions for serving children, the children's combos to raise revenue for the business.
- Income: Those who have good incomes, stabilize the market which focus KFC. In addition, customers have also been KFC low demand but not much choice.
- Occupation: focusing especially students because this is the age group potentially the most consumed products of KFC. In addition, the office staff are also concerned with the promotion "This afternoon eat?" KFC.
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