- How to adapt the product to customer needs: Through market research, customer information and the factors affecting purchasing behavior or decide not to buy customers, the manufacturers of Business has created products and goods to satisfy customers even the most discerning. The needs of customers today has changed a lot compared to the past, if before the needs of consumers are items that satisfy the essential needs, but now external physiological factors on the goods must meet higher demand, such as self-expression needs, spiritual, level of knowledge, rank ...
- Functional distribution: Distribution Functions include all activities to organize the optimize product movement of goods since it ended production process until it is delivered to the retail store or delivered directly to the consumer. Through this functionality, the intermediate consumption will be developed further. It also leads the customer to the registration procedures related to the process of buying, organizing specialized transportation, warehousing system reserve goods preservation ... In particular, the distribution function can play current stagnation, the distribution channels jam may occur during distribution.
- Functions consumption: Marketing determine pricing strategy, organized distribution system improvement, development and implementation current techniques, stimulate consumption, such as advertising, sales promotion ...
- Functional support: Through customer support, marketing helps businesses better satisfy customer demand and as tools compete effectively while optimizing costs can lead to difficult to compete on price. Activities supported may include such promotions, participation in fairs, exhibitions and many activities other customer services.
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