In summary, we can say clearly that the trust has an extremely important role for the purchase behavior of consumers. With regard to the market in Vietnam (in particular in HCMc), spinach is a food of all the meals of the Vietnamese people in General and every day the number of vegetables consumed are very large. However, the problem should be mentioned here is the deprivation of the source of fresh vegetables for the people and the level of food safety and hygiene. There have been many cases of poisoned by the use of vegetables are not safe, not clean, there are many chemicals and toxic substances affect the health. In 2008, based on Miri & Young & Junghoon, after many cases of poisoning caused by eating the right food is not food safety, people already know the importance to the quality of the product. Self-potential clients will understand the information regarding products they note. After finding out the relevant information required, they will order the considerations and given the right choice. However, currently, these brands selling vegetables in HCMc is still little is known to the people, information limitations, advertising; so very easy to make customers feel bewildered with the products.
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