The number for the company purchases huge influence bới factors, such as income, lifestyle, age, et cetera. Income and occupation often affect purchasing power trucj followed. Eg In Vietnam, a low-income employees would not want to spend 20 thousand to buy a small cake, because 20 thousand that might be enough for them to eat a breakfast or lunch, on the other hand, with employees earning import from medium to high, can be ready to spend money to buy a cake for more than 20 thousand
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