(5) Making the hair silky smooth: When using a shampoo product, customers would not be satisfied if his hair but clean dandruff but hardening. They want more than that, they want to just clean silky smooth medium though like dandruff in relatively level. The vast majority of today's customer wants to save time as well as money, they want a shampoo that time to meet all their needs at a pretty good level. If a shampoo only specializes in treatment of dandruff or cleaning the scalp will not have a competitive advantage on the market while other brands try to bring more features into their products. Eventually, clients will abandon a brand if that brand's products do not meet their needs.(6) the trusted brands: The brand not only has positive effects when carrying the message of each type of goods, specific services, but also contribute to a separate computer, helping consumers easily select products. Good management of a brand is also well managed the trust in clients so they can choose to buy a product that does not carry the mood tossing and worry about the quality. Reputation has been hard, keep the good longer harder. And of course, the prestigious brand also saw was that the trust of customers is a very important tool. The companies understand that, when consumers are satisfied, they will become loyal customers with the brand, contributing to increased sales for your business. Therefore, enterprises need to retain the confidence of customers to the brand being conveyed and honest. To the consumers, they are also very practical because to them, brand had a good reputation will help them avoid the risks.
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