d macro environment.The macro environment of every business includes three elements: the reality of social economy, the legal system and social and political context.An economy has a stable high growth, national income per capita is high will create conditions to increase the accumulation, increase investment for production, the market has huge purchasing power to create the environment conducive to enterprise development.The legal system and the State's policy regime will have the effect of facilitating or hindering the development of the business. In a market economy, the State has a particularly important role in creating a healthy competitive environment for all enterprises.The State promote and increase competitive for business through policies such as:-State investment priority for education, improve training for human resources. Support research and development of science and technology, investment in technical infrastructure. Create the conditions on the basis of certain chemicals and other inputs.Implement stimulus policies to expand and increase the volume of the market for business output. At the same time with government spending, the State is also the buyer with diverse needs.-State planning investment and facilitate the development of auxiliary industries helps businesses have specialized deep condition from which increase competitiveness.One of the parts of the political factors affecting the business operations of the enterprise's legal system. The degree of stability of legal corridor will create the conditions for business development. Conversely business will encounter a lot of difficulties are faced with unstable legal system, policy changes, that would weaken their competitiveness. The State needs to build the framework of the law, consistent with the principles of international trade business, ensuring fair competition, fierce. The policies that must hold true as a healthy business environment, avoid deep intervention into business activities, reducing the autonomy of the business. Antitrust law "," law "and incorporated" in Britain emphasized the important aspect is to ensure fair competition between enterprises.The third element of the macro environment is the social and political factors. A country has a stable political background will help facilitate development business, the domestic and foreign investor confidence, peace of mind for business investment. Social factors such as cultural identity, customs, population, living standards, consumer attitudes and decisions the solvency of target customers. Poverty, population level impact is one of the cultural level and quality of human resources.In summary, by the activity and State policy can create favourable conditions can also create barriers, difficulties for the competitive activities of the business.
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