In personality, habits and culture, women have always cared for them and loved ones. Their purpose when shopping, Personal usage is 54%, 30% for family, for gift 16%. Looking at these figures, we can see more clearly. Personality is always interested in the people around women's tremendous influence consumer behavior. Rate them shoping for family and big gift, 46% (30% + 16%) rate their close personal shopping. Vietnam Women often go shopping for necessities for the family.
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