This module aims to introduce students to the external environment in which a business organization is operating. It focuses on the micro-economic environment and the macro.
The module helps students see economics as an integral part of the business by starting with the problems that face our daily business and use economic advantage to help understand and solve these problems. Emphasis on real-world applications of economics to business, such as the causes and effects of the credit crisis on businesses. The use of case studies and an extensive use of interactive computer package is the heart of this module.
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