2.3. the marketing strategy of enterprise business supermarket2.3.1. The conceptIn the conventional sense, strategy (derived from the Greek root strategos) is a military term that refers to the deployment plan and the distribution of forces in order to defeat the enemy. Carl von Clausewitz-a war of the NINETEENTH century, described the strategy as "war planning and planning combat operations. The campaign will decide the personal action of the commitment ". More recently, the historian Edward Mead Earle has defined strategy is "the art of controlling and using the resources of a nation or an alliance between countries aims to ensure and increase the effectiveness of their essential interests".
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