If the previous year, the market and the traditional grocery store always prevails in purchasing habits of the Vietnamese people, the date, the retail channel has appeared the new rivals is a convenience store chain and a mini supermarket. Real time recently, the number of consumers switch to shopping at convenience stores and mini supermarkets has increased significantly. This shows that the needs of today's consumers towards the factors such as the price is stable, fast, friendly and convenient.Many people familiar with convenience store chain is said to the most successful in the history of the world 7-Eleven. Originated as a business producing ice, to the 7-Eleven chain now available in 17 countries around the world with 56,400, private shop Japan has more than 15,000 stores.
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