For those colleagues and under, dignity, legitimate rights, respect happiness, respect the potential of staff, proper care, respect for freedom and the rights of Other measures. For customers: respect the needs, preferences and customer sentiment. For competitors: to respect the interests of the opponent. Mounting of business interests with the interests of customers and society, respect efficiency associated with social responsibility. Confidentiality and loyalty with special responsibility. The object of regulation of business ethics is the subject of business activity.
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