Vietnam is one of the largest beer markets in Asia, after China and Japan. According to latest information, Vietnam beer market is on the steady increase. Forecast 2015, Vietnam will consume about 4 to 4.4 billion liters of beer, 45 to 47 per liter / person / year. Vietnam can be said quite prioritize domestic beer market as Habeco, Sabeco, ... But also many beer line users and super senior executive in Vietnam, Heneiken honored among the few there. According to data from 2014, accounting for 7% of the market Heneiken Vietnam beer. Domestic beer is 60%, more than 8 times the amount consumed. However these products are labeled as Heneiken often senior commercial value and higher profits despite not leading products in Vietnam.
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