Take advantage of customer concerns about the amount of sugar and soft drinks colories in product, thereby promoting the development of Coca-Cola product category Life is beneficial to health than the old product line. Also targeted consumer sentiment and the government in this day and age, they are more concerned with the environment. So to boost the development of new packaging more environmentally friendly can be a key to Coca-Cola escape the downturn of the beverage industry in general. Coca-Cola Life will go on sale in several versions, such as cans, bottle, PET bottles, but it will also appear in a special edition packaging made from waterproof paper, new packaging can be recycled and less likely to cause harmful to the environment.
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