Milward Brown (transnational corporation is a professional advertising company, marketing media, market) with market research firm customer released the 10 insight into the success of the brand, including Vietnam, Ms. Holland, paradol, NOKIA, Coca-Cola, Prudential, coolair, Doublemint, SONY Alpenliebe by free. Report also just because of the development potential of 10 brands before menstruation, the potential future development. Results in 4000 people in Hanoi and tp.hcm consumption. These criteria are based on consumer evaluations of consumer preferences, and also on product benefits and value of proposed products.Through the survey results we feel that freedom is the only commercial production of the confectionery industry is the most concerned about the love of consumers. However let loyal customers on the brand reasons, through certain products and best services.
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