Digital business is broader in its scope than e-commerce. It is similar to thelong-term e-business (which was first coined by IBM), who described it in 1997 as:e‑business (e'biz ' nis)-the transformation of key business processesthrough the use of Internet technologies.In the sixth edition of this book we have changed from using the terme-business to using digital business since it reflects the current usage inindustry and research on the impact of digital technologies on business.
đang được dịch, vui lòng đợi..
