Retailers. Milk is a popular beverage, so the distribution of products must ensure the customer need to buy will be able to find true TH milk. The development of an appropriate distribution strategy will impact significantly on the success
8. of the business especially now organized retail, wholesale as TH True Milk. TH True Milk was present in the large retail systems as Co.opMart, Big C, Maximark ... At the same time, at the store, dealer we quickly find the drop. In addition, the company true TH milk has a separate retail system called TH true mart. This system promote its consumers about the unique style of TH True Milk, besides TH true mart also introduced packaging and channel sales to heavy handed that consumers beside shops TH true retail mart was distributed to end-consumers, specializing in providing packaging and utensils clean, fresh, safe and nutritious. In the future, when the technology changes online sales and home delivery to customers, TH true mart will be a place representative sales channel management is super handy. The company just launched in the market, but so far the system has appeared in True Mart 3 North, Central and South had 100 stores, is expected to reach 1,000 stores in 2015-2016. The first phase of TH stores concentrated milk true in the cities of Hanoi, Ho Chi Minh City and Nghe An and is currently being implemented on a national scale to true Mart was in Nghe An, Da Nang, Nha Trang of central and southern are in the province of Ca Mau, Tien Giang and Ho Chi Minh City. TH True Mart stores tokens for devices equipped and storage systems packaging very premium has built strong impression and get the love of customers. From retail stores TH True Mart, to like the clean crude came TH TrueMILK consumers easy and quite convenient. According to long-term strategy, this will be the main distribution channels and specialized beside the traditional distribution channels. The number and location of distribution outlets is scientific, logical and geographical maps and map populations in each region, namely in accordance with the density distribution of the major streets, residential areas, buildings tall, schools, hospitals ... To ensure good product quality, system of TH true mart stores invested hiệ modern facilities with air conditioning systems and the wooden shelves, rattan, bamboo, woven ... just environmentally friendly, has been less oxidation. In the future, consumers can order online on the website and receive them at home www.thmilk.vn of City- a modern shopping experience alongside traditional forms of shopping.
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