Phân đoạn thị trường: là cách thức chia cắt thị trường tiềm năng thành các đoạn/khúc các thị trường nhỏ hơn dựa trên cơ sở những khác biệt về nhu cầu- mong muốn hoặc các đặc tính hay hành vi khách hàng.
Market segment: is how the potential market cut into sections, the smaller market segment based on the differences in the needs-desires or characteristics or customer behavior.
Segmentation: is how divided the potential market into segments / segment smaller markets based on differences in demand bridge- or characteristics desired or customer behavior.
Paragraph format: the market is separated from the channel, a potential market / small part of the facility, according to the different needs and expectations of the behavior or nature of the customer.