Beverage market is a competitive market have a monopoly, in which there are products within a certain price discrimination. So Pepsi is trying to put out new products tailored to the market and make a difference for products to facilitate the consumers have the ability to choose their products better. The Vietnam market, Pepsi has always sought out many different products to satisfy the needs of customers on price and value of the product, with the aim of leading the beverage market share in Vietnam market. With more competition in the market for the Cocacola, the customer can choose alternative products is an inevitable thing, so pepsi is giving the valuation strategy wise to draw customers. Due to the demand elasticity, so the pricing is low or discount will make the sale amount increases, creating a revenue higher.
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