Lesson 1: Creating the content is contagious High With the era of digital technology and the strong growth of social networking sites, users tend to share, tweet content, photos, video, or, unique, thereby indirectly powerful content spread of corporate brands. Foreseeing this mentality, Coca Cola uses social networking as a great tool for creating unique content and innovative formidable (Content Excellence), the mini-games to attract attention, like and share from users. Coca-cola called these contents are "liquid content".
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