We can say the outbreak of the crisis, will strongly impact to all related objects related to the business. To handle the crisis, the PR Department in the business are required to have appropriate strategies for each object-the public key of the Group companies. To do first of all is the segment of the audience that business will interact, defining the relationship between them with the company and the need for their information. Based on these factors, the Department handled the crisis will choose the message and the most suitable media for each group object, choose the time and the rapporteur to transmit the message to the right target audience.
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