The perception of consumers about the product line:
Of the 1,500 respondents surveyed, forty percent said they know one or more products in the product line. Sixty-five per cent have seen these products advertised on television and in magazines and twenty-five percent have seen products on display in the store. The remaining ten percent of those surveyed are not aware of the product line. The fact that the perception of consumers is lower than half (fifty percent) shows ads in magazines and on television has not attracted the level of consumer interest desire.
đang được dịch, vui lòng đợi..
