People of higher income, the growing population needs more and more shoes, quality requirements on a higher, consumer choice is more than (because there are many manufacturers of shoes than before). In each country all have different interests, different choices, life culture, psychology is also different: the differences in natural conditions, social economy between countries creates diversity in an overall unity of the European Union. So in each country there are differences in consumption, with private demand. Understanding the separate markets in the EU is a decisive factor in the success of the business when the export of footwear to the EU market.
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